Copywriting

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Creative Copywriting, What it is?

Copywriting has been always a field of creativity. Creativity in crafting the words to influence readers to take action. Whether it be creative copywriting or flavorless copywriting, work is always for conversion directly or indirectly. Yes, it is counter-intuitive to direct response copywriting where the conversion is given high priority. Whereas, creative copywriting or brand

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Video Script Copywriting: 3 Steps for High Conversion

The world is shifting towards video. After Google, YouTube is the most popular search engine. People want to listen and see more than they want to read. YouTube’s traffic is increasing. As a result, the number of average monthly active users also increased.  Podcasting is in the hype. Podcast tools and platforms like Anchor and

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